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We are at a turning point for human life on this planet. Never have we known more about the impact of our consumption behaviours on our climate, the environment and the species that inhabit it. And yet, politicians globally seem to be further away than ever to committing to any real change. As an individual it’s easy to feel overwhelmed and powerless when facing these tremendous challenges.
But there is hope! Around the world there’s an ever-growing community of activists, scientists, entrepreneurs, thinkers and storytellers that have dedicated their lives to tackling the causes of climate change, mitigating its impact and are fighting to bring critically endangered species back from the brink of extinction.
GreenDen is an attempt to portrait some of these individuals and their extraordinary efforts – in the hope to inspire others to make a difference in their local community and therefore drive global change.
“What you do makes a difference, and you have to decide what kind of difference you want to make.”— Jane Goodall
My name is Andrea Hoymann, a German expat living in Newcastle/Australia. Having started my career in local journalism, I spent the last 10 years working in various senior marketing roles and am currently the Head of Strategy at B2B marketing agency Brand chemistry.
Recently, I have been more and more disenchanted with governments’ unwillingness to make any serious moves to protect our planet. While some mainstream media have certainly raised the bar in terms of environmental reporting, the sheer scale of the issue can scare one into apathy rather than action. The exact opposite of what we need at this crucial moment.
But if there’s one thing I learned from working in local journalism, it is that individuals can drive tremendous change in their communities. By telling their stories on GreenDen, I’d like to encourage others to step up and become positive agents for change in big or small ways.